Defence

Scaling under pressure: meeting demand without losing efficiency and control.

Horn & Company is your partner for industrial scaling in the defense industry.

Current challenges in the defense sector

The European defense industry is undergoing a profound transformation. Geopolitical tensions, rising defense budgets, and technological disruptions are creating new opportunities, but at the same time placing significant structural and operational challenges on companies. The key areas for action include in particular:

 

Supply Chain Risks and Dependencies

Geopolitical uncertainties, critical raw materials, and constrained, linear supplier structures are increasing the vulnerability of existing value chains.

Scaling Production and Industrialization

The sharp rise in short-term demand is meeting historically evolved production structures that are often not designed for volume or scalability.

Regulatory Complexity and Export Controls

Strict compliance requirements, export restrictions, and political factors such as local content requirements make planning reliability and market access more difficult.

Fragmented Market and Procurement Structures

National interests, differing regulatory frameworks, and a lack of standardization make it difficult to achieve economies of scale and efficient cross-border collaboration.

Innovation Pressure Amid Long Development Cycles 

Modern technologies (e.g., AI, drones and autonomous systems, cyber) are evolving significantly faster than traditional defense programs — creating tension between agility and complex approval processes.

Skills Shortages and Capability Gaps

There is a shortage of qualified personnel, particularly in digital, technological, and security-critical areas, while demand continues to grow both within the industry and among its customers.

Transformation into Integrated, Digital System Providers

The future lies in connected, software-driven systems — requiring new business models, partnerships, and capabilities across the entire value chain.

Why is the defense industry particularly attractive right now?

The industry is growing structurally — not cyclically. Rising defense budgets, geopolitical tensions, and the push to build resilient supply chains are driving sustained demand growth across all stages of the value chain.

For companies, this means: market entry is more realistic today than it has been in a long time — especially for industrial players with scalable production and engineering capabilities.

How large is the market potential in concrete terms?

Three key figures illustrate the scale:

German defense budget (target level including special fund)

Germany is becoming one of the largest procurement markets worldwide
(Source: BMVg, NATO Defence Expenditure Reports)

European Procurement Volume through 2040

Sustained long-term demand growth with a high degree of planning certainty
(Source: European Defence Agency, market analyses)

Annual Market Growth through 2030 (CAGR)

Above-average growth compared to traditional industries
(Source: SIPRI, Statista)

Where are the greatest opportunities currently emerging in the market?

Growth is not distributed evenly; rather, it follows clear structural patterns:

Capacity Expansion in Industrial Production 
  • Ramp-up in munitions, vehicles, and air defense
  • Industrialization of previously project-based manufacturing
Technology-Driven Demand Growth Trends
  • Sensors, electronics, AI-based applications
  • New system requirements driven by modern operational scenarios
Integration of New Suppliers into Existing Programs
  • Opening of supply chains at OEMs and Tier 1s
  • Need for additional manufacturing and engineering capacity

How Is the Market Structure Changing?

What is the central key message?

The defense industry currently offers a rare window of opportunity:

Targeted performance improvement

How can defense companies scale fast enough — without losing control over cost, quality, and delivery?

Defense companies are under pressure to deliver more, faster, and more reliably than ever before. Rising demand is colliding with limited capacities, fragile supply chains, and slow ramp-ups. The challenge is clear: scale industrial performance while maintaining control.

Four levers determine success:

Resilient Logistics & Supply Chain

Delivery performance is only as strong as the weakest link in the supply chain.

Why do defence supply chains fail to ensure reliable delivery?

  • lack of transparency across multi-tier suppliers
  • poor alignment between demand, production, and procurement
  • limited control over supplier risks and performance

Leading companies focus on:

  • End-to-end transparency across the full supply network
  • Integrated planning to align demand and capacity
  • Active supplier management, including risk mitigation and recovery

Result: stable material availability and reliable delivery—even under stress.

Highly Efficient Production

Scaling output requires more than adding capacity — it demands fundamentally efficient systems.

Why do production systems struggle to scale?

  • inefficient layouts and material flows
  • lack of performance transparency
  • underutilized automation and digitalization

A high-performance production system is built on:

  • Lean and scalable factory design
  • Targeted automation with clear ROI
  • End-to-end performance management

Result: higher throughput, shorter lead times, and consistent quality.

Fast Launch and Ramp-up Management

Speed to production is a critical competitive factor.

What slows down ramp-ups?

  • poor alignment between development and production
  • unclear maturity of products and processes
  • late visibility of risks

Successful ramp-ups rely on:

  • Clear milestones and maturity models
  • Early integration of production and suppliers
  • Proactive risk management across the program

Result: faster start-ups, fewer disruptions, and quicker time-to-volume.

Organisation & Transformation

Operational improvements only deliver impact if the organization can execute.

Why do transformations fall short?

  • siloed structures and unclear ownership
  • lack of execution focus
  • insufficient change capabilities

Effective transformation focuses on:

  • Clear target operating models aligned to value streams
  • Strong governance and performance tracking
  • Hands-on implementation and capability building

Result: an organization that delivers results—not just initiatives.

If defence companies want to meet rising demand, they must move beyond isolated improvements. End-to-end performance, industrial scalability, and execution discipline are the new benchmarks.

Prepared for the defence sector?

Book Your Free Workshop Now

Would you like to explore these topics in more depth? Book a free workshop with our experts now.

Whether you have initial ideas or concrete plans, we listen, ask the right questions, and develop them further together. In a non-binding initial consultation, we assess your current situation, review available data, and show how to turn it into a solid, data-driven basis for decision-making.

Project Insights: Measurable Results for Our Clients

Experience in Resilient Logistics & Supply Chain

We strengthen supply chains holistically to increase security of supply, optimize inventories, and ensure responsiveness in volatile environments.

Holistic Optimization of the Order Fulfillment Process

// Focus: Reducing Capital Tie-Up Through Inventory Minimization

Project Scope:

  • Definition and implementation of performance metrics, including an early warning system for project management, development, and production
  • Establishment of an order control center to manage value streams and material availability
  • Redesign of the order fulfillment process in project management, including organizational and process optimization
  • Optimization of the product development process, including maturity level and configuration management

Project Results:

– 23 % reduction in inventory

Design and Implementation of a Logistically Optimized Factory

// COMMERCIAL VEHICLE MANUFACTURER

Project Scope:

  • Holistic optimization of production and logistics systems
  • Introduction of value stream–based control and modern production logics (pull, self-regulation)
  • Realignment of supply chains and production structures
  • Improvement of efficiency, quality, and customer orientation in production

Project Results:

  • − 21 % reduction in labor costs
  • − 90 % reduction in lead time
  • − 47 % reduction in inventory
  • − 8 % reduction in space requirements
  • + 4.1 percentage points increase in operating profit

Development and Implementation of an Efficient Supplier Network (Customer/Plant/Suppliers)

// SUPPLIER FOR AUTOMOTIVE AND SPECIAL VEHICLES

Project Scope:

  • Implementation of a sales-driven supply chain strategy within the European production network
  • Introduction of modern control logics (pull) and customer-oriented segmentation
  • Reduction of lead times and increase in supply chain stability

Project Results:

  • + Increase in delivery capacity from 20 % to 97 %
  • − 45 % reduction in inventory
  • − 50 % reduction in lead time
Experience in Highly Efficient Production

We enhance the performance of production systems through lean processes, optimized material flows, and a consistent focus on efficiency and quality.

Entwicklung eines schlanken Montagekonzepts 

// MULTI-ROLE FIGHTER AIRCRAFT

Project Scope:

  • Concept for improving maintenance of critical assets
  • Knowledge management
  • Independent assembly line with optimized material flow and logistics handling
  • Optimization of Overall Equipment Effectiveness (OEE)

Project Results:

  • − 40 % reduction in lead time
  • + 30 % increase in productivity
  • + 20 % improvement in OEE
  • − 8 % reduction in space requirements
  • − 15 % reduction in maintenance costs

Design and Implementation of a High-Performance Production System

// AEROSPACE (MANUFACTURER OF COMPONENTS AND PARTS)

Project Scope:

  • Establishment of a high-performance production system based on value stream optimization
  • Introduction of modern production and material control systems (pull, Kanban)
  • Improvement of efficiency, ergonomics, and flexibility in the assembly organization

Project Results:

Quick Wins:

  • + 25 % increase in productivity
  • − 50 % reduction in lead time

Final Concept:

  • + 30 % increase in productivity
  • − 60 % reduction in lead time

Implementation of a High-Performance Production System

// SANITARY CABIN MANUFACTURER

Project Scope:

  • Design and implementation of a high-performance production system
  • Structuring of production through segmentation and value stream design
  • Design of the material flow and logistics architecture, including supply structures
  • Establishment of a value stream–oriented organization, including a skills and qualification model

Project Results:

  • − 61 % reduction in lead time
  • − 50 % reduction in total inventory
  • − 62 % reduction in transports
  • + 28 % increase in productivity
Experience in Fast Launch and Ramp-up Management

We accelerate production launches and ramp-ups through structured planning and a consistent focus on time-to-market.

Establishment and implementation of a production system for pre-production and assembly

// AGRICULTURAL MACHINERY MANUFACTURER

Project Scope:

  • Development of an assembly system for a product launch
  • Introduction of takt-based line assembly and value stream–oriented structures
  • Optimization of assembly, layout, and logistics processes
  • Derivation of a holistic implementation plan

Project Results:

  • + 65 % increase in output
  • + 25 % increase in workforce productivity
  • − 70 % reduction in inventory size
Experience in Organisation & Transformation

We enable organizations to implement change sustainably through clear structures and targeted employee development.

Einführung eines agilen Produktentstehungsprozesses

// AEROSPACE COMPANY

Project Scope:

  • Establishment of a PMO, including governance, reporting, and escalation structures
  • Target costing, as well as effort and cost controlling
  • Multi-level reporting system for program and project management
  • Implementation of a new organizational structure, including employee enablement

Project Results:

− 30 % reduction in one-time costs

Optimierung des E2E-Auftragsabwicklungsprozesses

Project Scope:

  • End-to-end analysis and optimization of order fulfillment
  • Development of a target vision, business case, and governance structures
  • Implementation using a Kaizen approach and cross-functional teams
  • Sustainable anchoring through a KPI system and employee enablement

Project Results:

  • Creation of process transparency as a foundation for global growth and ERP implementation
  • Establishment of clear roles and responsibilities along the order fulfillment process
  • Foundation laid for sustainable growth

Design to Cost als elementarer Bestandteil im Produktentstehungsprozess

// AEROSPACE COMPANY

Project Scope:

  • Analysis of existing structures and processes in product development
  • Total cost analysis compared to the planned target budget
  • Identification of cost drivers (NRC and RC)
  • Development and prioritization of cost-saving potentials
  • Support in the implementation of design-to-cost measures

Project Results:

  • − 34 % reduction in total costs
  • − 40 % reduction in investment costs

Implementierung einer prozessorientierten Organisation 

// SUPPLIER OF INJECTION SYSTEMS FOR LARGE AND NON-COMMERCIAL DIESEL ENGINES

Project Scope:

  • Further development of the process organization toward an integrated process team model
  • Analysis and optimization of core processes and activity structures
  • Design of a target-oriented organizational model
  • Evaluation of capacity, resource, and skill requirements
  • Definition and implementation of a comprehensive implementation plan

Project Results:

  • Establishment of end-to-end responsibility within process teams
  • Integration across regions and organizational units
  • Increased team flexibility
  • Reduced lead times and inventory

Meet our defence experts

We combine extensive C-level retail expertise with consulting experience to develop actionable solutions for your business.

Experts
Dr. Andreas Pfeifer 

Associate Partner

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Experts
Dr.-Ing. Patrick Spall 

Principal

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Strategic Insights for the Defence Industry

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Scalability and Resilience for Business Processes
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End-to-End Supply Chain Optimization
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Changing production networks and footprint
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Production footprint as a topic for the future
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Innovation und Effizienzsteigerung bei JOYSONQUIN
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Holistic automation of manufacturing processes
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Cost Deployment – Creating Added Value 
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Sustainable Supplier Improvement 
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In our publications section you will find further blog articles as well as personal expert assessments and practical white papers with valuable insights.

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