Investors Marketing und Horn & Company schließen sich zusammen, um ihre Marktposition gemeinsam auszubauen
/ Horn & Company is thus further expanding its strong position in financial services in the financial center of Frankfurt
/ As a leading consultant in the field of customer-centric product and pricing strategies, Investors Marketing brings new expertise to the table and will continue to operate under its own brand as part of the Horn & Company Group.
August 19, 2025, Düsseldorf/Frankfurt – The two top management consultancies Horn & Company and Investors Marketing are merging. Investors Marketing will strengthen Horn & Company's financial services division with its expertise in banking consulting. For Horn & Company, which also has a strong financial services footprint and has established a comprehensive consulting offering from strategy to market implementation, this is its third merger overall and already its second in the financial services sector. The consulting firm will thus grow to over 270 employees and a turnover of just under €95 million, reinforcing its claim as a challenger to the major strategy consultancies in the DACH region.
The two consulting firms complement each other perfectly in the financial services sector: Investors Marketing has established an excellent position in consulting for the financial industry with its customer-centric approach, its expertise in product and pricing strategy, and the development of omnichannel concepts.
Horn & Company is a fast-growing top management strategy consultancy that stands out with its quantitative and data-driven approach to consulting. On this basis, Horn & Company has established itself in the market as a consultant for strategy development processes, growth and efficiency programs, front-to-end process optimization, and agile collaboration models, among other things.
Investors Marketing will continue to operate under its own brand as part of the Horn & Company Group. Management, partners, team, and the Frankfurt location will also remain unchanged.
Dr. Oliver Mihm, CEO of Investors Marketing:
"Over more than 25 years, Investors Marketing has become an established player in the consulting market for the financial industry. The merger with Horn & Company will enable us to implement our customer-centric consulting approach with much greater impact in the market. The merger also helps us in areas such as recruitment and digitalization. Horn & Company offers a range of services that complement our strengths in many areas and is also active in other countries. This means that, right from the start, we can offer our clients even more comprehensive consulting services in other markets as well."
Dr. Alexander Bethke-Jaenicke, Managing Partner at Horn & Company:
"We are delighted that, together with our colleagues at Investors Marketing, we are able to further expand our strong position in the consulting business with banks and insurance companies. We are combining the expertise and consulting experience of two companies that are already market leaders in their own right. Our joint approach increases the attractiveness of our consulting services for our customers, strengthens the group's USP, and thus provides the best basis for gaining further market share."
Press contact Horn & Company
Stefanie Zuberer, Head of Client Development
mobile +49 152 22726 040 | tel +49 211 302726 0 | email Stefanie.zuberer@horn-company.de
Press contact Investors Marketing
Frédéric Begemann, Principal
mobile +49 173 9763964 | tel +49 69 96315855 | email f.begemann@investors-marketing.de
About Horn & Company
HORN & COMPANY is a rapidly growing top management consultancy led by partners with many years of experience and in-depth industry expertise. The company specializes in consulting for banks, insurance companies, industrial goods, retail, the process industry, and automotive. The approximately 250 consultants, who have above-average scientific and technical training, design value-adding optimization programs and are guided more than others by a quantitative and data-driven understanding of consulting, a measurable requirement for the P&L effectiveness of the results, and the idea that the client organization itself takes “ownership” of the change process. The company is headquartered in Düsseldorf and has offices in Berlin, Frankfurt am Main, Hamburg, Cologne, Munich, Stuttgart, Charlotte, Singapore, Vienna, and Zurich. www.horn-company.com
About Investors Marketing
Investors Marketing is the first and only management consultancy for banks and savings banks with a 100 percent customer-centric consulting approach. Investors Marketing always develops growth and earnings strategies, as well as cost and efficiency strategies, from the perspective of the relevant target group – the customer. This unique consulting approach and exclusive focus on the financial services market have made Investors Marketing the first choice in more than 1,500 successfully implemented projects. Clients in the focused country markets of Germany, Switzerland, and Austria include leading national and international banks, savings banks, insurance companies, fund companies, building societies, and fintechs. www.investors-marketing.de
