Strategy analysis

In the end, nothing is more effective than the objective processing of all relevant facts, and this also applies to strategy work. 

Our analysis modules help you to precisely record your starting position, understand relevant market trends and competitors and identify specific impulses for the further development of your business model - in a well-founded, structured manner and with proven analysis tools.

Strategy analysis: focus on market, competition & performance

Understand your starting position and key strategic drivers.

Depending on requirements, we analyze market trends together, examine the competitive landscape, identify potential in the business model and evaluate current performance - in a well-founded, targeted manner and with tried-and-tested tools. We support you in drawing the right conclusions for key strategic levers.

With flexibly selectable modules such as competitive analysis, SWOT analysis, future-back analysis and performance benchmarking, we create a comprehensive understanding of your market position as well as your strengths, opportunities, weaknesses and risks. Supplemented by market share and potential analyses, customer insights as well as environment and trend analyses, we identify key levers for the further development of your company - data-based and implementation-oriented and, above all, directly related to your business.

Competitive
analysis
Understanding your
own market position
 and recognizing
 development potential
Future Back
 analysis
Deriving strategic 
plans from 
probable
 future scenarios
SWOT 
analysis
Analysis of your 
company's strengths
 and weaknesses
 as well as 
opportunities
 and risks
Market share/
potential analysis
Understanding
 and strategically
 utilizing market share 
and market potential
Customer
insights
Evaluation of
 strategically relevant insights from customer surveys
Performance
 benchmarking
Performance comparison
 based on comprehensive
 KPI benchmarking analysis
Environment / 
trend analysis
PESTEL analysis
to identify external 
trends and 
influencing factors


Step 1: Strategy initialization

Back to overview


Step 3: Strategy definition 

Get to know our strategy experts now

Dr. Claus C. Breuer
Partner
claus-christian.breuer@horn-company.de
Dr. Alexander Bethke-Jaenicke
Managing Partner
alexander.bethke-jaenicke@horn-company.de
Dr. Matthias Sattler
Managing Partner
matthias.sattler@horn-company.de

Ready to take the next step?

Whether initial thoughts or concrete plans - we listen, ask questions and develop further together. In a non-binding initial consultation, we will clarify where you stand and how we can support you.

Get in touch now

Publications for Your Strategic Planning

Our analyses, insights, and best practices support you in making well-informed decisions. Whether you’re exploring market trends, strategic approaches, or real-world case studies, this is where you’ll find inspiration and practical guidance for your strategic planning.

Publication
Retail Banking 2030 - Strategies for a sustainable lead

Global disruptions are changing retail banking - data, excellence and strategy are crucial for change.

Read now
Publication
Strategic cost management: efficiency meets sustainability

Strategic cost management: creating a basis, implementing measures, securing success - for efficiency, flexibility and sustainable success.

Read now
Publication
The path to an agile organization - using agility successfully

Agile organizations: Key for banks to increase innovation, customer satisfaction and efficiency in times of change.

Read now
Publication
Corporate customer sales - regional banks as partners for SMEs

Regional banks have the opportunity to grow in the SME sector - if they act strategically now. Transformation needs strong partners.

Read now
Publication
Review project portfolio planning - It wasn't all bad, was it?

No feeling of happiness after project portfolio planning? We look back with you - and take you forward!

Read now
Publication
Disrupt. Digitize. Dominate: Implementing digital transformation

Digital transformation: a survival strategy instead of an option. Successfully shaping the future of your company with standard and customized solutions.

Read now
Publication
Guest article from Bankmagazin: The revolution is coming

Data analytics and AI are transforming retail sales from inbound to outbound sales - are you already using these opportunities?

Read now
Publication
AI: The key to competitiveness

AI is no longer a trend - companies now need to scale specific use cases and create real added value.

Read now
Publication
“PLAN B” VUCA - Scenario-based management

Strategic scenario planning: How companies master VUCA, ensure resilience & increase competitiveness!

Read now

Our Publications section offers a range of blog articles, expert perspectives, and actionable whitepapers that provide valuable strategic insights.