Communication strategy

Strategy is only effective if it is understood, supported and lived in everyday life. Our strategy communication modules help you to communicate strategic content clearly, consistently and in a way that is appropriate for your target group - both internally and externally.

Strategy communication: clear messages for successful implementation

Strategy communication - bring your strategy to life.

From the creation of a strategy paper to communication concepts and specific information and communication measures through to change management and anchoring the strategy in the corporate culture: together we develop - flexibly as required - a holistic communication architecture that creates transparency, promotes willingness to change and provides strategic orientation.

Because strategy must be communicated. We focus on clear, consistent messages - both internally and externally. We also consider new formats: from classic communication concepts to tools such as AR/VR for external communication.

Internal 
strategy paper
Final strategy document,
 coordinated with 
all committees/
stakeholders
Internal strategy
 communication (to MA)
Consistent and targeted
 communication of 
the strategy to employees
Change-
management
Proactively involve
 employees and 
provide knowledge
 and skills
Communication
 measures
Creation of 
communication
 measures
 for selected channels
Corporate
 culture
Corporate culture as a key
 element of strategy development
Communication plan/
concept
Communication cascade
 for a target group-
oriented strategy comm.
External strategy
 communication (AR/VR)
Preparation of 
relevant strategy content 
for external communication

Get to know our strategy experts now

Dr. Claus C. Breuer
Partner
claus-christian.breuer@horn-company.de
Dr. Alexander Bethke-Jaenicke
Managing Partner
alexander.bethke-jaenicke@horn-company.de
Dr. Matthias Sattler
Managing Partner
matthias.sattler@horn-company.de

Ready to take the next step?

Whether initial thoughts or concrete plans - we listen, ask questions and develop further together. In a non-binding initial consultation, we will clarify where you stand and how we can support you.

Publications for Your Strategic Planning

Our analyses, insights, and best practices support you in making well-informed decisions. Whether you’re exploring market trends, strategic approaches, or real-world case studies, this is where you’ll find inspiration and practical guidance for your strategic planning.

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Strategic cost management: creating a basis, implementing measures, securing success - for efficiency, flexibility and sustainable success.

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Regional banks have the opportunity to grow in the SME sector - if they act strategically now. Transformation needs strong partners.

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Data analytics and AI are transforming retail sales from inbound to outbound sales - are you already using these opportunities?

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Our Publications section offers a range of blog articles, expert perspectives, and actionable whitepapers that provide valuable strategic insights.