Managing customer focus as a concept for success for partners

Horn & Company's Consumer Panel 2025 shows that despite their solid financial situation, consumers remain cautious about spending, especially when it comes to larger purchases. The retail sector is caught in a ruinous discount spiral that is jeopardizing margins. 

Act now: Use customer-centric pricing as a success factor!

The days of purely competition-driven pricing are over – the key to sustainable success lies in a customer-oriented pricing strategy. Those who align prices with the willingness to pay and expectations of their target groups not only increase frequency and sales, but also margins – without discount campaigns. Use data-driven insights to strategically optimize product ranges, differentiate pricing, and secure long-term customer loyalty. Find out how to tap into this potential and gain further valuable insights in the accompanying white paper.