Jan Witte

Associate Partner

Jan Witte is a retail expert who combines his understanding of industry challenges from years of experience in retail companies with the methodologies and best practices he has developed as a consultant at H&C. He drives projects in the retail and FMCG sectors, ensuring the success of his clients through pragmatic solutions. Jan studied Business Administration.

He initially began as a dual student with a leading grocery retailer and later completed his master's degree as the top graduate at Otto Friedrich University Bamberg. He has over 15 years of professional experience in consulting and retail businesses.

Outside of work, he enjoys spending time with his family, playing football or basketball, kiting on the Baltic Sea, or snowboarding in the mountains.

For me, "together we grow" means embracing new roles, exploring new markets, deeply engaging with various topics, and fostering trustful collaboration. In this way, we create success for our clients and ourselves.

- Jan witte

//Publications by Jan Witte

03. March 2026
From database to generative AI: A robust development path for retailers
How Retailers Move from a Robust Data Foundation to Generative AI: A Structured Development Path for Sustainable Value and Scalability.
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09. February 2026
More than points and discounts: What makes loyalty programs effective
What makes loyalty programs effective? Why points are not enough and how relevance, personalization, and customer experience create genuine customer loyalty.
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03. April 2025
Optimized customer approach in the customer journey
Increase your marketing ROI through efficient and differentiated customer engagement across touchpoints.
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10. March 2025
Managing customer focus as a concept for success for partners
Kundenzentrierte Preisstrategien steigern Umsatz und Margen ohne Rabatte und optimieren das Sortiment auf Basis datenbasierter Erkenntnisse.
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17. July 2024
AI Revolution in Retail: Dream Profits or Data Nightmare?
KI kann im Handel helfen, aber ohne passende Daten und klare Ziele bleibt sie oft ineffektiv. Wie nutzen Sie Ihre Daten optimal?
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Read more blog articles and personal expert assessments, and discover practical white papers with valuable insights in our Publications section.